THE CHALLENGE  

Established in 1993 and located in the heart of Boston’s Back Bay, European Watch Company has grown to become the premier purveyor of collectible watches. Yet their brand had not been refreshed in step with the times, and they needed to refine their messaging to reach modern audiences.

THE IDEA  

To position EWC for new worldwide growth, Lombardo crafted a brand refresh that maintained hallmarks of the brand while the bold new look elevates all channels on par with their prominence, reputation, and the quality of the fine timepieces in which they deal. The work carries through to an omni-channel campaign serving their global clients.

THE RESULT  

The core clientele has responded glowingly to the new look. The brand now has a strong, elegant visual identity and tone as a world-leading house of brands—while also distinct from the exceptional brands they represent—including Patek Philippe, Rolex, Audemars Piguet, A, and many more. They’re now positioned for exponential growth.