THE CHALLENGE
A renowned water sourced just outside Rome, the brand is highly regarded throughout the world yet experienced difficulty breaking into the U.S. market.

THE IDEA
The Lombardo team redesigned Filette’s primary and secondary packaging and press kits, and launched their new Semi-Sparkling water in the U.S.

THE RESULT
Filette gained national distribution through all Whole Foods stores and received vast wholesale accounts through distributors for high-end Italian restaurants.