THE CHALLENGE
Barclay Butera, renowned for his interior design, called upon us to help launch his debut collection of outdoor furniture.

THE IDEA
To drive home the connection of Butera creating an outdoor line, we shot a campaign that capturing the entirety of the journey as he designs the collection, selects fabrics, visits the manufacturer, and finally oversees the placing of the pieces.

THE RESULT
The campaign sparked tremendous sales and drew national press coverage from major magazines like Architectural Digest and Elle Décor.