THE CHALLENGE
For over 40 years, the Castelle name has stood for handcrafted luxury furnishings made in America. With a broad range of styles and collections, the cost of photo shoots had ranged higher than desired, and without the amount of control needed to maintain the brand consistency and visual cohesion year after year.

THE IDEA
As part of delivering a gorgeous campaign with strong visual direction, Lombardo implemented the use of renderings to supplement photo shoots. For each season, we created gorgeous images with complete creative control to allow for simple manipulation to tailor images for any purpose.

THE RESULT
By incorporating renders, we streamlined the total cost of creative production, and delivered content well on time for uses across all media, most importantly catalog and Web. All images are sharply detailed, captured in gorgeous environments, and unified with years past, with a platform to carry them for years to come.