THE CHALLENGE
FITTRITION creates purposeful products intended to meet today’s active lifestyles and sought to refresh their brand to keep pace with an evolving market.

THE IDEA
We surveyed the landscape of competitors and designed updated packaging to stand out on shelves—with names that cut to the chase about function and benefits.

THE RESULT
A standout look that matches the quality of the products, driving fantastic sales, and helping the brand grow and gain new placement.