THE CHALLENGE
The 130-year-old Piedmont Candy Company partnered with an innovative food formulator upon discovering a unique natural sweetener blend. Lombardo engaged in the branding process at the very conception of the initial product.

THE IDEA
Knowing that the delicious natural sweetener blend was the hero, we developed everything from the name Thinful to the packaging and marketing to disrupt the better-for-you category with our exciting snack mix “Thin on sugar, full on taste” that allows snackers to indulge in guiltless pleasures.

THE RESULT
• Brokers representing major Better-For-You disrupters eagerly moved to represent the brand.
• Thinful launches in major grocery and club stores nationwide this Summer.
• Focus group testing yielded unanimously positive responses