THE CHALLENGE
To refresh the brand of an all-natural liqueur whose flavor profile, origins and virtues deserve celebrating.

THE IDEA
The ancestral winemaking methods utilized in the making of Chinola informs a stylized brand look that includes vintage illustrations of the Dominican passion fruit, honors its origins and evokes the bliss of sipping chinola-inspired cocktails on the beach.

THE RESULT
Chinola has become the #1 selling liqueur in South Florida and making waves in the UK. The craft cocktail movement has embraced Chinola and this spirit will soon launch nationwide.