THE CHALLENGE
Our task was to brand and market a private label Icelandic bottled water for Walgreens NICE!

THE IDEA
Because athletes are among the most passionate consumers of naturally pH Icelandic water, the Lombardo team developed the Water Of Champions campaign to promote the new brand, and signed Icelandic weightlifter and CrossFit athlete Sara Sigmundsdóttir to be its first ambassador.

THE RESULT
As bottled water sales continue to increase and awareness of pH benefits grows, this private label brand has proven incredibly profitable for both Walgreens and its source provider.