THE CHALLENGE
Begun as a line of products for women with curly hair, Ouidad wanted to bridge into products for all hair, and all women.

THE IDEA
We streamlined and more closely defined their messaging, and created new packaging that celebrated bouncy beautiful curls. We then launched the new offerings Direct To Consumer.

THE RESULT
The work resulted in big sales numbers that broke them into Mass sales channels such as Target and Sephora.