THE CHALLENGE
The 100-year-old fine jewelry business, MAYORS, sought to evolve their identity to better reflect their unique heritage relevant to today’s consumer market as well as one that reflects their full product offering.

THE IDEA
The Lombardo team developed a new brand identity to encompass the full scope of their offerings and developed a sophisticated new logo, brand style guide and tone of voice that speaks to their history of design excellence.

THE RESULT

The brand refresh for MAYORS debuted recently to rave reviews. The brand refresh is now being implemented across 14 stores in Florida and Georgia.

The new design look has informed a new ad campaign, photography, e-com site, outdoor, print, email campaign, and social media work—elevating the brand on par with their prestige and acclaim.