How to Make the Most out of Your Event Swag

Corporate events are a great way to promote your brand, connect with potential customers, and foster relationships with existing clients. One way to make your corporate event memorable is by providing event swag, such as t-shirts, hats, or pens, to attendees. However, using event swag can also lead to mistakes that can negatively impact your event’s success. Here are some tips to avoid those mistakes and make the most out of your event swag.

Define your goals

Before creating or purchasing event swag, it’s essential to determine your goals. Do you want to increase brand awareness? Or do you want to give attendees a useful item they will keep and use long after the event? Once you know your objectives, you can choose swag items that align with them.

Choose the right items

It’s easy to get carried away and choose items that are trendy or cheap, but this can backfire if attendees don’t find them useful or appealing. Consider items that align with your brand and provide value to attendees. For example, if you’re a tech company, providing a branded phone charger may be more useful than a branded water bottle.

Consider the logistics

When choosing event swag, consider the logistics of your event. For example, if your event is outside in the summer, providing heavy hoodies may not be the best choice. Additionally, consider the size and weight of items, as attendees may have to carry them around all day.

Don’t overdo it

While it’s tempting to provide lots of swag items, it’s important not to overdo it. Too much swag can be overwhelming and may even discourage attendees from taking any items. Consider providing a few high-quality items rather than many low-quality ones.

Be strategic with distribution

Distributing swag items can be a logistical nightmare if not done correctly. Consider having a designated area for attendees to pick up their items, or hand them out during specific times throughout the event. Additionally, consider offering different items to different attendees based on their interests or preferences.

Measure success

Finally, measure the success of your event swag by collecting feedback from attendees and tracking engagement on social media. This will help you determine the effectiveness of your swag and make improvements for future events.

In conclusion, event swag can be an effective way to promote your brand and make your corporate event memorable. By following these tips, you can avoid common mistakes and make the most out of your event swag. Remember, event swag should align with your goals, provide value to attendees, and be distributed strategically.


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