THE CHALLENGE  

A full branding to elevate the position of an emerging jewelry brand rooted in ethos of diamonds that do good. Secondarily we were charged developing marketing and advertising to help drive in-person appointments.

THE IDEA 

While the brand’s mission is essential to the story, what was missing was the elegance and elite design execution of a luxury jewelry brand. We evolved the logo, updated their branding style guide, developed premium packaging, and shot all new product photography that uniformly captures the light of the diamonds and the sophistication of the Antonelli designs.

THE RESULT

Our expertise, having worked on several other high-end jewelry clients, made for a seamless and enjoyable process. The brand has enjoyed recent success in media coverage, in addition to the new look and feel of the brand drawing fresh attention and increased online sales.