THE CHALLENGE
Fivera Foods, second generation to the third largest Brazilian snacks manufacturer, sought to create a better-for-you cheese puff snack for the U.S. market.

THE IDEA
Branding grew from the insight that people want to enjoy a bunch of their favorite snack and feel great about it. The scope entailed branding from the ground up, packaging, photography, web design, trade show design, print advertising, and POP.

THE RESULT
The brand conveys fun, youthful enthusiasm and an ownable looks that helps the brand stand out on shelves. We are excited for the brand’s expansion, launching nationwide at the end of this year.