One of the great American handcrafted furniture companies, DESIRON sought to refresh the brand as they neared 25 years, while also connecting better B2B with high-end interior designers for luxury residences, hospitality, and commercial properties. The LOMBARDO team streamlined the brand elements and story with new messaging, and readdressed channels to better reach clients and project partners. Campaigns maximizing exposure of new collections were developed and produced with creative tailored to highlight the distinctive design, master craftsmanship, and exquisite materiality for which the brand is revered.