THE CHALLENGE
The 79-year-old lighting business Fine Art Lamps sought to evolve their identity to better reflect their unique heritage relevant to todays consumer market as well as one the reflects their full product offering.

THE IDEA
The Lombardo team updated their name to Fine Art Handcrafted Lighting to encompass the full scope of their offerings and developed a sophisticated new logo, brand style guide and tone of voice that speaks to their history of design excellence.

THE RESULT

The brand refresh for Fine Art Handcrafted Lighting debuted at the recent High Point Market Fall 2019 to rave reviews.

The new design look has informed a new ad campaign, photography, e-com site, outdoor, print, email campaign, and catalog work—elevating the brand on par with their prestige and acclaim.