THE CHALLENGE
As Florida struggles amid a surge of COVID-19 cases, the Lombardo team recognized we have no better way to help our state through the crisis than to call for people to follow necessary safety steps.

THE IDEA
We sought to connect basic safety guidance with the experiences we all love about Florida, to simultaneously promote tourism and business, helping speed the state’s economic recovery. The campaign invites organizations, businesses and individuals to partner and share the message through a comprehensive toolkit of marketing assets.

THE RESULT
Immediate partners included major media and food service industry leaders, who have helped build out the campaign, securing OOH boards throughout the most affect counties in the state (Miami-Dade, Broward, and Palm Beach County) with more partners contributing by the hour—working together to #KeepFloridaOpen.