THE CHALLENGE
The Miami Dolphins Foundation sought help branding and marketing their Cancer Challenge, a fundraising event featuring several bike routes, a 5k run/walk, and a festival.

THE IDEA
The Lombardo team developed a unified branding that expressed the professional yet uplifting nature of the event and its core purpose. We implemented the look and messaging across traditional media, educating our target audience of stakeholders and drive market participants—celebrating the mission and engaging the public on how to get involved.

THE RESULT
Together we helped raise over $43 million dollars for the DCC and the Sylvester Comprehensive Cancer Center as participants and volunteers brought us one step closer to finding a cure for a disease that has affected us all.