THE CHALLENGE
Pazia is a bespoke modern fitness apparatus that transforms like a butterfly into Pilates and Barre apparatus that elevate your day through your exercise of choice. They sought a branding complete with photography and marketing to launch the brand.

THE IDEA
Exploring the theme of transformation, we arrived at a butterfly mark. The other elements of the brand fell quite naturally into place. And our facility with both custom photography and rendering saw us develop the look that would mark their debut.

THE RESULT
Pazia is poised to launch—while interest is high both from consumers and major fitness manufacturers looking to partner.