THE CHALLENGE
House of brands Watches of Switzerland signed Lombardo to create multiple campaigns. One entailed promoting visitation to their SOHO store location.

THE IDEA
Recognizing the overlap of rare sneaker collectors and high-end watch connoisseurs, the Lombardo team facilitated partnership with Watches of Switzerland and Stadium Goods and helped create an innovative exposition merging the worlds of sneakers and watches. The campaign conveyed the passion and enthusiasm this audience has for limited edition timepieces and sneakers.

THE RESULT
The award-winning Sneaker Time campaign spanned video, email, print, social, web, and in-store activation. It successfully drew a fresh audience of culture seekers to the Watches of Switzerland SOHO flagship location. Visitation to the location rose 40% for the month of the exhibit, and stayed up, for a 20% YOY increase.