THE CHALLENGE  

The third-generation furniture designer siblings Tanner and Mackenzie Lewis Moussa sought our expertise in branding and positioning their startup serving the highest tier of designers.

THE IDEA 

Building from their vision to create bold, original designs that meld multivarious inspirations, we developed a wordmark that speaks to high art and design without planting a foot in any single period of design, school of thought, or geographic region. Simultaneously we composed brand elements to position them for entry into the market at the highest level as “Art conscious of purpose.”

THE RESULT

As the debut collection reaches completion of production, we are creating the subsequent phases of now marketing the brand and bringing their vision to market with maximum impact for their very select audience.