THE CHALLENGE
To brand a line of all-natural Vegan Chinese herbal supplements to stand out in the crowded vitamin shelf space.
THE IDEA
To build off the angles of the logo in vibrant packaging—and to connect the brand with wellness and an active lifestyle through campaign imagery that shows dynamic active people from interesting angles.
THE RESULT
ViyaLife gained instant attention online and from distributors and retailers, and has just recently sold.
VERTICAL
LConsumer Packaged Goods (CPG)
SERVICES
Branding
Marketing
Brand strategy
Social Media
Packaging
Visual identity