THE CHALLENGE
Developed by dentists and clinically proven, White Birch oral whitening toothpaste brightens your smile two shades whiter in 14 days. Their patented formulation of white activated charcoal—extracted from the white birch trees of Japan—creates a quick foaming action that penetrates all areas of your mouth.

THE IDEA
We created packaging that helped them stand apart, along with an innovative subscription program and integrated sales platform of Web, Digital, Social, and Email.

THE RESULT
We have driven their sales increasingly upward, gaining national coverage and recognition. A new campaign of ads is in the works.