THE CHALLENGE
New ownership sought a new look for the brand yet keeping in line with the vision of founding designer Diane Manley.

THE IDEA
We refreshed the brand designs, hired supermodel Nikki Taylor to be the face of the campaign, repositioned them to target the more conservative demographic of 45- to 50-year-old women, and reintroduced the brand via Direct Marketing.

THE RESULT
The combined work catapulted Worth New York into one of the top-selling collections of Winter.